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George Sowden’s Hay kitchen utensils are quality.

George Sowden’s kitchen utensil collection for Hay is characterized not only by exceptional quality but also by the unique signature of the British designer. Its products are playful and yet elegantly designed.

In doing so, it remains true to its style: practical and functional devices, but with the highest level of comfort of grip thanks to the absence of corners and edges. The colors used play with their contrasts and blend into the harmonious and timeless look of the collection.

The Sowden for Hay collection reflects the work of its own brand: practical and elegant kitchen appliances, including toasters, kettles, storage boxes, vacuum bottles, spice mills and much more.

Over the years, designer George Sowden has brought his bright and always original vision to the HAY Collection in a myriad of ways. From on-the-go travel cups to water bottles and storage tins, from salt-and-pepper shakers to the new Sowden Kettle and Toaster -- HAY's first ever electrical appliances! -- the Sowden Collection for HAY is a perfect combination of brains and beauty.

It maintains its style: practical devices with high grip comfort.

Over the years, designer George Sowden has brought his bright and always original vision to the HAY Collection in a myriad of ways. From on-the-go travel cups to water bottles and storage tins, from salt-and-pepper shakers to the new Sowden Kettle and Toaster -- HAY's first ever electrical appliances! -- the Sowden Collection for HAY is a perfect combination of brains and beauty.

The Sowden for Hay collection features elegant appliances.

When you can do what you want everything depends on your sensibilities, your ability and creativity.

Doing what you want depends on your skills and creativity.

The products of the Sowden Collection can be appreciated for both their aesthetics and their ethics: they are made to last and of excellent quality, as opposed to the age of disposable and programmed obsolescence. It is with this vision that George Sowden continues to surprise us (in a good way) by revisiting everyday objects for our greatest happiness.